Categories: Style

BTS of Murs & Co Launch

Hi guys, I know it’s been a while since I have been here. Forgive me it’s been crazy a few months with the launch of my merch and school. I have been planning on writing this blog post literally for a month now just haven’t had a time to put my thoughts together.

Anyways I wanted to really talk to you guys about my merch and show you guys the process a bit. I’m not sure if you would be interested in to hear about it so I will keep it short, but if I get requests I will certainly write or make a Youtube video about it.

You guys are going to say ugh another influencer merch? I know I know. I gotta say I didn’t launch this just because everyone was doing that. I launched because I have always been on the side of the business where businesses will reach out to me to sell a product and I always wondered what would it be like be the brand/business. More and more I realized I want to have a name for myself and hence the name of my company comes from.

I know I keep referring to it “merch” but I imagine it more like a brand, essentially an extension of my brand. Hence I called it “Murs & Co.” For the first drop, I wanted something very simple, yet be relevant to my brand and what’s more relevant to my brand than a hoodie. I wear a hoodie almost every day even in summers. So after literally a year of researching and endless email threads, I found the manufacturer with the quality that I wanted. So here I’m sharing some of the behind the scene pictures from the shoot at the studio.

I’m so excited to share more with you guys behind the scenes. We are currently working on our holiday drop so be on the lookout for that. Can’t wait to hear what you guys think.

Murs Alison

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